MSNBC contributor Jennifer Rubin went on an unprecedented tear in opposition to her personal community in addition to her “Morning Joe” colleagues Joe Scarborough and Mika Brzezinski on her podcast, defiantly criticizing her employer’s enterprise mannequin and ratcheting up her assaults in the direction of the duo for revealing their assembly with President-elect Donald Trump.
On Friday’s installment of “Jen Rubin’s Inexperienced Room,” Rubin accused Scarborough and Brzezinski of “forgetting” that their viewers “despises Trump” and that viewers needed them to “maintain the road in opposition to Trump” as a substitute of partaking with the incoming president.
“What had been they pondering? Who do they suppose their viewers was?” Rubin requested. “Properly, maybe this wasn’t about their viewers. Maybe this was them attempting to defend themselves or keep away from retribution that they thought was coming their approach. However actually, these are wealthy, well-known folks. What have they obtained to fret about? It was simply an appalling instance at how keen so many elites are to fall in line, to curry favor, to deflect consideration, to deflect any type of incoming criticism which may come their approach from the White Home.”
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MSNBC contributor Jennifer Rubin continued lobbing assaults in the direction of her “elite” colleagues Mika Brzezinski and Joe Scarborough over their assembly with President-elect Donald Trump. (William B. Plowman/NBC/NBC Newswire/NBCUniversal through Getty Photographs; Dia Dipasupil/Getty Photographs)
“So they’re getting hammered for it. They’re hemorrhaging their viewers. And this, after all, solely exacerbates the explanation and the issue why MSNBC and its different cable networks are being spun off. And that’s, cable tv is dying,” Rubin stated. “Most of you most likely have not watched MSNBC because the election both, and never understanding your viewers and persevering with to serve up the identical chewed-over speaking factors with the identical panels, primarily similar program day, after day, after day, hour after hour, is not working. So Comcast has stated, ‘High-quality, spin you off. You guys go fend for yourselves. And the query after the spin-off is accomplished will probably be whether or not that is a viable enterprise mannequin. Can they afford to pay Rachel Maddow, God bless her, 20 plus million {dollars} a yr? Is there promoting to assist that? Are there cable charges to assist that? We do not know. We do not know if MSNBC, a yr from now, is gonna exist, or whether or not it is gonna be in some slim down trend.”
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Rubin, additionally a Washington Put up columnist, went on by providing strategies on how MSNBC can “rethink their mannequin.”
“Do away with the sample of chewing over the identical three or 4 tales all day lengthy with a shuffling of panelists all parroting again the identical line to the host, this isn’t working. It is boring. It isn’t good TV. They should do one thing else, and they need to look to fashions which might be profitable,” Rubin stated. “They need to look to folks like The Onion. Hey, they’ve bought Data Wars. I can not wait to observe what they’re gonna program. They need to look to reveals that, sure, are maybe lighter on the information, however even have way more data than they do.”
Rubin took a number of swipes at her employer MSNBC on her podcast. (Kim Kulish/Corbis through Getty Photographs)
She went on to say that viewers “get extra from a John Oliver monologue” than they do “from a day or two of watching CNN or MSNBC.”
“And by the way in which, I am an MSNBC contributor,” Rubin reminded her liberal viewers. “At the least I’ve the honesty, I’ve the candor, to inform you this isn’t gonna work, and this isn’t persevering with to work. And what’s extra, by hanging on to those legacy shops which might be failing, I feel Democrats fail to discover different choices. They fail to search for different avenues to speak with the general public. They’re counting on dying shops in a dying business, cable TV information, and so they must be far more revolutionary, far more artistic in determining methods to succeed in folks, together with individuals who don’t love politics all that a lot, and that is the large problem. These had been the individuals who, frankly, went alongside voting for Trump as a result of they didn’t know an excessive amount of about what he had in thoughts and what he had deliberate, and actually his risk to their well-being.”
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“So I feel as soon as we get previous a stage during which we’re doing the identical factor over and over, in any other case often known as the definition of insanity- should you count on a distinct consequence, then maybe we will expertise some innovation, and perhaps we will count on one thing higher from information… However you understand one factor, you’ll be able to all the time come right here, as a result of I am gonna inform you what I feel. I am gonna be provocative… We’re gonna inform the reality. We’re gonna speak to you. I wish to hear from you, as a result of not like Mika and Joe, I care about my viewers, and I wanna hear what you suppose,” Rubin added.
Rubin didn’t instantly reply to Fox Information Digital’s request for remark. A spokesperson for MSNBC declined to remark.
Rubin stated viewers “get extra from a John Oliver monologue” than they do “from a day or two of watching CNN or MSNBC.” (William B. Plowman/NBC/NBC Newswire/NBCUniversal through Getty Photographs)
Whereas Rubin is at present urging MSNBC to do away with the formulation of “panelists all parroting again the identical line to the host,” she was notably vocal in opposition to NBC’s hiring of former RNC chairwoman Ronna McDaniel (she was fired following swift backlash from the community’s liberal stars).
Ruben beforehand fueled a boycott in opposition to “Morning Joe.”
“The market works nice. You possibly can cease watching Morning Joe anytime,” Rubin wrote on social media Monday.
She then added on the social media website BlueSky:, “On MJ: In case you do not recognize the viewers you’ve gotten, betray that viewers and lose their belief you’re [going] to lose numerous them. I’ve seen this film.”
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Rubin was additionally outspoken in opposition to her different employer The Washington Put up and its billionaire over Jeff Bezos over his determination to halt the paper’s endorsement of Vice President Kamala Harris simply days earlier than the election.
“To begin with, I don’t consider the explanation acknowledged. I do not consider they’ve out of the blue determined— he has out of the blue determined that we should always endorse everyone besides presidential candidates, and that of all of the elections, that is the one to begin with this new coverage,” Rubin stated on her podcast final month. “We endorsed a presidential candidate in 2020 no downside. And I understand this, and even when it isn’t supposed, it’s inevitably perceived as bending the knee to Donald Trump on the worst attainable second when democracy is on the road.”
“You will have a billionaire who has a enterprise other than the Put up that does enterprise with the federal authorities deciding to not run afoul of a person who has declared battle on democracy and on the free press, and I nonetheless discover it completely inconceivable that somebody who owns a newspaper would do that,” she continued.”