Sen. Tammy Baldwin, D-Wis., efficiently gained re-election in Wisconsin all whereas President-elect Donald Trump concurrently flipped the state again to pink within the presidential election.
As to how she did it, the Democrat attributes a lot of her win to her “72-county technique.” Baldwin made certain throughout her marketing campaign to traverse the whole state, venturing removed from the 2 massive blue enclaves of Milwaukee and Dane counties.
“I feel exhibiting up issues, listening issues,” she stated in an interview with Fox Information Digital. “And so I’m going, and I actually pay attention and get to know the challenges and aspirations of individuals all around the state, rural areas, suburban areas, city areas.”
Baldwin gained by a number of tens of hundreds of votes within the state, clinching victory by roughly the identical margin as Trump.
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In accordance with her marketing campaign, she did greater than 250 occasions in Wisconsin in 2024 alone. She additionally hosted a number of focused excursions throughout her marketing campaign, together with her Dairyland Tour and her Rural Leaders for Tammy Tour.
Additional, Baldwin’s marketing campaign microtargeted rural communities to ship content material concerning her agricultural work.
However her rigorous journey isn’t the one factor that sealed the deal for her. The senator acknowledged that individuals can go all over the place, however additionally they have to successfully have interaction voters in every place they journey to.
One factor she famous is that she’s “had years to earn the belief of Wisconsin voters,” referencing the quick few months that the marketing campaign of Vice President Kamala Harris needed to end up voters for her within the state.
Baldwin additionally stated she convenes roundtables and boards on related points whereas she travels in Wisconsin.
“So I’ve carried out that on, say, the fentanyl and opioid epidemic, bringing collectively first responders, public well being officers, involved neighborhood members to speak about what does the epidemic appear like on this neighborhood, on this space of the state? What assets do you want? What are your greatest worries?”
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She additionally held occasions geared towards agricultural points, she famous.
Baldwin notably credit, partly, her work on agricultural points along with her re-election win. In early October, Baldwin earned the endorsement of the Wisconsin Farm Bureau Federation Board of Administrators, which was a big achievement for a Democrat in a statewide election.
“They cited plenty of totally different measures that I both championed or really received into regulation,” she stated.
The senator pointed to her Dairy Enterprise Innovation Act, which supplies small grants to numerous dairy producers and processors.
“I went this previous spring to a selected farm that had obtained one in every of these grants, they usually had additionally invited a number of different farmers and processors who had obtained grants to point out me what they had been in a position to do with these grants as a way to develop their enterprise and enhance their backside line,” she stated.
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The Wisconsin Democrat additionally pointed to the massive manufacturing sector in her state and attributed her push for “purchase America” guidelines in items of laws as serving to her win a few of these voters.
On whether or not her marketing campaign is a mannequin for different Democrats, particularly these in swing states, she stated, “I feel it’s one thing that might be useful to many public officers.”
Baldwin added that she realized the necessity to journey Wisconsin to this extent throughout her first Senate marketing campaign: “I had been within the Home of Representatives representing, as you understand, seven counties in [the] south-central a part of the state. I needed to study Wisconsin as I used to be working.”
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“And so touring to do this studying was extraordinarily necessary, being uncovered to, you understand, the timber trade and the north woods. We did not have a giant timber trade within the south-central a part of the state.”
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The Midwestern senator additionally stated this was the primary time she heard from Wisconsinites that elected officers hadn’t been spending a lot time in sure components of the state.
“One factor I’ll say that I hear from constituents after I present up is rather like, ‘I do not bear in mind the final time we had a U.S. senator go to our neighborhood, and particularly not a Democrat,'” she stated.
“It is like, you understand, the timber trade of us saying, ‘I do not suppose we have ever had a senator pay a lot consideration to us,'” she added.