Since 2012, international betting firm 1xBet has been engaged in initiatives geared toward popularising cricket in India and different Asian nations. Nonetheless, sport all the time motivates to beat new heights, so the model has taken one other step ahead by signing a partnership settlement with the European Cricket Community.
Cricket originated in England, however it was in India that it reached the Olympic degree. Spectacular matches of the most effective IPL groups received the hearts of followers everywhere in the world. Cricket remained on the sidelines for a very long time, however now it has lastly emerged from the shadow of the classical sports activities and will likely be launched to the 2028 Olympics in the USA.
1xBet has all the time been probably the most loyal fan of cricket and can now put it up for sale not solely in India, UAE and Africa, but additionally in Europe.
1xBet blurs boundaries in cricket improvement
From April 1 to October 31, 2025, international betting firm 1xBet would be the Official Betting Associate of European Cricket Community, a prestigious organisation accountable for holding a number of vital males’s and ladies’s tournaments:
● European Cricket League
● European Cricket Championship Males’s & Ladies’s
● European Cricket Collection Males’s & Ladies’s
● European Cricket Internationals Males’s & Ladies’s
● ECN Tournaments And Weston / Meltl Defend
ECN occasions are among the many high 10 hottest cricket competitions in India. These tournaments function outstanding gamers who may give followers a top-level present. The organisation of the competitions can also be impeccable.
European Cricket Community holds matches in additional than 20 European nations. European Cricket League video games are streamed by the most effective broadcasters: Fancode, Sky Nz, Fox Australia, Sportsmax Caribbean, Atn Canada, Sportdeutschland Deutschland, Streamster Austria, Swiss Sport TV Switzerland, Startimes Sub-Sahara Africa and lots of others. ECN competitions entice an enormous viewers.
With the total assist of 1xBet, European Cricket Community tournaments can grow to be an vital a part of the worldwide cricket household and develop their viewers. The model’s sponsorship helps groups to enhance infrastructure and create optimum coaching circumstances, motivating younger individuals to take up the game and fulfil their potential.
“The partnership with European Cricket Community is a landmark occasion for all cricket followers. ECN is popularising cricket in nations the place the game isn’t but mainstream: Germany, Spain, Italy, France and lots of others. We’re delighted to grow to be a sponsor of ECN and are assured that by way of shared values, we’ll have the ability to enhance the viewers of followers of this spectacular sport, which in 3 years will debut on the Olympic Video games in Los Angeles,” stated Irina Kapoor, Head of Advertising and marketing at 1xBet.
“European Cricket is worked up to accomplice with 1xBet, one of the crucial progressive and interesting corporations inside this sector. With this partnership, European Cricket Community sits alongside different first-class sponsorships of 1xBet corresponding to their partnerships with FC Barcelona, FIBA, Volleyball World and lots of different high-level rights holders,” acknowledged Roger Feiner, CEO of the European Cricket Community.
The ECN holds a whole lot of matches a 12 months, which can give 1xBet fixed visibility within the broadcasts. As a part of the partnership, the 1xBet brand will likely be featured in ECN sport broadcasts, in addition to in all promotional campaigns of the event. Commentators will point out the model identify throughout common matches and when reviewing staff statistics. Collaborative content material may even be created for publication on social media, and followers will likely be supplied a wide range of interactive leisure.
Within the TV broadcasts, followers will see a 1xBet branded coin that will likely be tossed to find out which staff will bat and which facet must discipline firstly of the match.
The co-operation between 1xBet and the European Cricket Community is an enchanting story that will likely be extraordinarily fascinating to observe!
Concerning the European Cricket Community
Based in 2018, the European Cricket Community (ECN) is the digital residence of cricket in Europe. The ECN is targeted on rising the game by growing nice occasions, whereas utilizing cutting-edge know-how to create leisure, promotion and digital fan engagement of cricket being performed throughout Europe, then taking it to a world viewers through ECN media companions. ECN produces reside, TV high quality broadcasts of the next marquee occasions all year long:
European Cricket Championship (ECC)
European Cricket Worldwide (ECI)
European Cricket Collection (ECS)
European Cricket Championship-Ladies (ECC-W)
Weston Defend – Males’s All-Star Cricket Event
Meltl Defend – Ladies’s All-Star Cricket Event
About 1xBet
1xBet is a globally recognised bookmaker with 18 years within the betting business. The model’s prospects can place bets on hundreds of sporting occasions, with the corporate’s web site and app obtainable in 70 languages. The official accomplice checklist of 1xBet contains FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A, Durban’s Tremendous Giants, European Cricket Community and different famend sports activities manufacturers and organizations. The corporate’s ambassadors in India are well-known cricketer Heinrich Klaasen and actress Urvashi Rautela. The corporate has repeatedly been a nominee and recipient of prestigious skilled honours corresponding to IGA, SBC, G2E Asia, and EGR Nordics Awards.