MSNBC’s “Morning Joe” continues to see its liberal viewers evaporate since co-hosts Joe Scarborough and Mika Brzezinski informed viewers they met face-to-face with President-elect Donald Trump.
Throughout this system’s 6 a.m. ET hour on Monday, Scarborough and Brzezinski revealed they traveled to Mar-a-Lago in Florida on Friday to satisfy with Trump, who the married co-hosts spent years insisting was a “fascist” and an general risk to democracy.
MSNBC’s “Morning Joe” has averaged 1.1 million complete viewers from 6-9 a.m. ET in 2024, however Monday’s viewers fell to 769,000 as liberal viewers modified the channel after the powwow with Trump was revealed.
‘MORNING JOE’ CO-HOSTS HOLD FACE-TO-FACE MEETING WITH TRUMP FOR FIRST TIME IN SEVEN YEARS
“Morning Joe” has seen its viewers shrink since co-hosts Joe Scarborough and Mika Brzezinski stated they met face-to-face with President-elect Donald Trump. (Screenshot/MSNBC)
On Tuesday, the viewers shrunk once more with 683,000 common complete viewers tuning in, and it shriveled much more on Wednesday when it averaged solely 618,000 complete viewers.
“Morning Joe” has misplaced viewers every day since Monday’s admission and Wednesday’s viewers was 43% smaller than its year-to-date common.
Many viewers who’re abandoning “Morning Joe” come from the advertiser-coveted demographic of adults age 25-54, as this system averaged 67,000 demo viewers in 2024 however drew solely 26,000 on Wednesday for a staggering 61% drop.
Many high-profile liberals, together with some MSNBC staff, have raged at Scarborough and Brzezinski for assembly with Trump. Left-wing Washington Publish columnist and MSNBC contributor Jennifer Rubin inspired viewers to cease watching the present, whereas comic Rosie O’Donnell stated in a TikTok put up that she’s accomplished with this system.
LIBERALS RAGE AGAINST ‘MORNING JOE’ ‘BETRAYAL’ AFTER CO-HOSTS MEET WITH TRUMP: ‘WE WILL NOT FORGIVE’
Liberal viewers are usually not happy that Joe Scarborough and Mika Brzezinski met with President-elect Donald Trump.
Final week’s assembly was the primary time the co-hosts had seen Trump in seven years, Brzezinski informed viewers. Scarborough added that they did not see “eye to eye on loads of points, and we informed him so.”
Scarborough stated they went over such matters as abortion, mass deportation and threats of retribution in opposition to political opponents and media shops. The assembly, in keeping with the hosts, was about an settlement to “restart communications.”
“Morning Joe” isn’t the one MSNBC program in dire straits since Election Day, as “All In with Chris Hayes,” and Pleasure Reid’s “ReidOut” each had their lowest-rated applications ever among the many key demo this week.
MSNBC STAFFERS LASH OUT AT ‘MORNING JOE’ CO-HOSTS MEETING WITH TRUMP: ‘DISGUSTING BUT FRANKLY UNSURPRISING’
NBC guardian firm Comcast has introduced plans to spin off struggling cable belongings like MSNBC. (Dania Maxwell / Los Angeles Occasions through Getty Photographs)
The scores woes come as Comcast introduced plans to spin off MSNBC and different struggling cable belongings right into a separate firm.
Scarborough joked on-air that he may get “fired” as soon as the spinoff is full, which is predicted to take a couple of yr. “When this occurs, you by no means know what’s going to occur,” he stated.
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Fox Information Digital’s David Rutz and Joseph A. Wulfsohn contributed to this report.